Telangana MSME case studies show how digital training widened market reach

An October 21 MSME ministry report highlights two Telangana enterprises supported through digital-marketing training at Hyderabad-based ni-msme. The examples concern a handloom producer company in Wanaparthy and a woman-led millet-food business in Shayampet; they describe earlier business outcomes rather than sales recorded today.

The ministry says Amarchintha Handloom Weavers Producer Company’s marketing executive completed a five-day programme in 2024–25, followed by a year of support under a NABARD-backed initiative. The company subsequently secured a ₹16 lakh order through Google and reported annual turnover of ₹2.8 crore.

In the second case, entrepreneur Sunkishala Swarupa used digital-branding training and follow-up support to promote millet products. The report puts monthly turnover growth at ₹20,000 to ₹2 lakh and says the business created work for local women. These are ministry-reported case-study figures, not independently audited results or guaranteed returns from digital training.